Joe Sugg to edit Beano celebrating Dennis the Menace at 70

TV and YouTube star to guest edit upcoming edition of Beano to celebrate 70 years of Dennis

YouTuber and TV star Joe Sugg will guest edit a special Beano comic to celebrate 70 years of the iconic mischief-maker Dennis. The limited-edition comic, celebrates 70 years since Dennis first appeared in Beano on 17th March 1951 and will kick star a year of festivities.

The issue immortalises Joe as a Beanotown character with his own strip, and includes a number of guest appearances from Joe’s friends and family including girlfriend and his Strictly Come Dancing partner Dianne Buswell and The Great British Bake Off judge Paul Hollywood. 

As the birthday boss, Joe penned multiple strips for the comic including creating his own Beano character Archie Ology. The strip, ‘Birthday Prank-Ageddon’ sees him team up with Dennis to pull the ultimate prank on Beanotown and references Joe’s appearances on Strictly Come Dancing and The Great British Bake Off, poking fun at his fainting spell in the Bake Off tent. To accommodate all of Joe’s ideas, extra paper had to be ordered so the birthday issue could be expanded into a 48-page bumper edition. 

A lifelong Beano fan, Joe would practise drawing his favourite Beanotown characters as child. In his editor letter, Joe has shared a comic strip he drew as a child featuring himself alongside his favourite Beano character at the time, Calamity James, as well as a childhood photo of himself sporting a Dennis-inspired black and red striped coat. 

Joe Sugg added: ““I am incredibly excited to be the guest editor of Dennis’s birthday comic, I grew up with Dennis, reading Beano each week and I can’t wait for readers to see all the fun, pranks, and surprises we’ve worked into the special issue. This really is a dream project for me.”

Mike Stirling, Editorial Director of Beano Studios said: It’s fantastic to work with Joe Sugg for our commemorative issue celebrating Dennis’s 70th Anniversary. We truly believe that everyone has a little bit of Dennis in them but Joe definitely embodies the Dennis spirit through and through. He’s fun, cheeky and full of LOLZ which is what Dennis and Beano have always been about! We can’t wait for fans to get their hands on the special issue”

Beano was first published in July 1938 and continued production throughout World War II to keep the nation smiling. Every week the Beano is crammed full of mischief, mayhem and fun, bringing families hilarious stories about their favourite comic characters, from Dangerous Dan and Minnie the Minx to Bananaman and Dennis and Gnasher. Loved by kids big and small, a Beano comic is bought every seven seconds in the UK. 

The Dennis 70th Anniversary issue of the Beano with Joe Sugg is available in shops and online at Beano.com/Dennis70 from Wednesday 17th March. Subscribers will receive their copies from Saturday 13thMarch.

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